Printing guides

Everything we get asked before an order — how much bleed, which paper, what it costs, and what to do when the file comes back rejected.

Product guides (18)Artwork & files (9)For your business (158)Papers & finishes (10)Marketing (6)GST & compliance (4)Occasions (3)Design (5)Selling your artwork (13)Commissioning a designer (11)

Product guidesFlex Banner or Canvas Banner? Which One to OrderPVC flex is for outdoors: gates, railings and shopfronts in sun and rain. Canvas fabric flex is for indoors and for anything photographed, because it has no glare. How to choose.5 min read

Product guidesSticker or Label for Jars and Bottles? How to ChooseStickers are for handing out and for round or custom shapes. Labels are for packaging that gets wet, chilled and handled. How to pick for jars, bottles and tins.5 min read

Product guidesStickers vs DTF Transfers: Which One for Your Logo or Merch?A sticker goes on hard, smooth surfaces. A DTF transfer is heat-pressed into fabric. How to pick the right one for laptops, bottles, packaging, t-shirts and tote bags.5 min read

Product guidesCanvas Gallery Wraps vs Canvas Posters: Which Should You Order?Stretched over a wooden frame or supplied flat? The two canvas products answer different rooms, budgets and framing plans. Here is how to choose.4 min read

Product guidesDTF transfers vs embroidery: which one for your logo?Embroidery is stitched thread that outlasts the garment; DTF is a printed film that reproduces any artwork. How to choose, and what each needs from your file.6 min read

GST & complianceE-leaflet and e-label: what India requires on medicine packsAn e-leaflet or e-label serves the patient leaflet and pack data through a QR code. Here is what India currently requires, and what still has to be printed.7 min read

Product guidesFlex banner vs roll-up standee: which one does the job?A flex banner covers a wall or a gate for a fraction of the cost; a roll-up standee stands on its own and travels in a bag. How to pick, and what to send.5 min read

Product guidesMatte vs glossy visiting cards: which finish to chooseGlossy cards make colour and photographs pop; matte cards read as quieter and take a pen. Here is how each finish behaves and which suits your card.5 min read

Product guidesRound neck vs polo t-shirts for printing: which to orderRound necks take a big front print and suit events; polos take a small logo and suit uniforms. How each is printed, what it costs to decorate, what to send.5 min read

Product guidesVinyl vs paper stickers: which one should you print?Paper stickers are cheaper and print beautifully but do not survive water. Vinyl lasts outdoors for years. Here is how to choose, and what to send.5 min read

Selling your artworkA guide to the artist studio: uploading, pricing and getting paidEverything an artist does here happens in one place. This is what each part is for.3 min read

Selling your artworkApplying to sell your art here: what we look forThree pieces, a few sentences about your work, and what actually makes an application easy to say yes to.3 min read

Selling your artworkArt prints or merchandise: which to sell firstThey attract different buyers, reward different work, and one of them is far easier to start with.3 min read

Commissioning a designerCommissioning a designer or using a template: how to chooseTemplates are not a cheap version of commissioning. They are a different thing, and each is right in circumstances the other is not.3 min read

Commissioning a designerCommissioning packaging that survives a shelf and a courierPackaging has to do several jobs at once. Designing it well means briefing all of them, not just the pretty one.3 min read

Selling your artworkCopyright for artists in India, in plain languageWhat you own automatically, what you have to agree in writing, and where commissioned work differs from your own.3 min read

Commissioning a designerGetting your first paid commissionThe first one is the hardest, and the usual advice — "build a following" — is not actionable. Here is what is.3 min read

Commissioning a designerHiring a designer for a logo: what to expectWhat a logo project actually involves, what you should receive at the end, and the questions worth asking first.3 min read

Selling your artworkHow artists make money selling art online in IndiaPrints, merchandise, commissions and licensing are four different businesses. Here is what each one asks of you, and which pays while you sleep.4 min read

Commissioning a designerHow to brief a designer so the first draft is closeMost disappointing first drafts trace back to the brief, not the designer. Here is what to include and what to leave out.3 min read

Commissioning a designerHow to choose a designer when you cannot see their processA portfolio shows what somebody can make. It does not show whether they are straightforward to work with. Here is how to read the rest.3 min read

Commissioning a designerHow to commission an artist for your wedding invitationA commissioned invitation is not a template with your names in it. Here is how to brief one, what to expect, and when to start.4 min read

Selling your artworkPAN, TDS and getting paid as an artist in IndiaWhy a platform asks for your PAN before it pays you, what gets deducted, and what to keep for your accountant.3 min read

Commissioning a designerPersonalised gifts that are not just a name printed on somethingThe difference between a personalised gift that lands and one that embarrasses everybody is usually the idea, not the printing.3 min read

Artwork & filesPreparing your artwork so it prints the way you drew itThe file that looks perfect on your screen is not always the file the press needs. What to check before you upload.3 min read

Selling your artworkProtecting your art online, and what no platform can doAn honest account of what actually helps, what is theatre, and why anyone promising to prevent copying is overselling.3 min read

Selling your artworkSelling your art on t-shirts in India, without printing anyPrint-on-demand means you upload a file and never touch stock. Here is what changes, what does not, and which designs work on fabric.3 min read

Selling your artworkWhat an artist royalty actually is, and how to compare oneA headline percentage tells you almost nothing on its own. What matters is what it is a percentage of, and when it is paid.4 min read

Selling your artworkWhat belongs on an artist portfolio pageMost artist pages fail in the same three ways. Fixing them takes an afternoon and changes how many people get in touch.3 min read

Selling your artworkWhat kind of artwork actually sells on merchandiseSpecific beats beautiful, and legible beats detailed. What the sales data of most print-on-demand platforms keeps showing.3 min read

Selling your artworkWhat supporting an independent artist actually doesBuying from an artist directly changes what they can afford to make next. Here is the mechanism, without the sentiment.3 min read

Commissioning a designerWhen a business should commission illustration rather than use stockStock imagery is fast and cheap and makes you look like everybody else. Here is where that matters and where it does not.3 min read

Commissioning a designerWhy designers price in packages rather than by the hourAn hourly rate is honest and almost impossible to buy. Packages solve a problem for both sides.3 min read

Selling your artworkWhy stickers are the best first product for an artistLow commitment for the buyer, forgiving for the artist, and the format most likely to turn a follower into a customer.3 min read

Commissioning a designerWorking with a designer you have never metMost creative work now happens between people in different cities. What makes it go well, and what reliably goes wrong.3 min read

DesignDesign your own print artwork online, and let the editor catch the mistakesThe ePrintSmart editor opens at your product's exact print size and runs the same checks as pre-press while you are still designing — so artwork problems get fixed in seconds instead of coming back as a rejected file.7 min read

Product guidesWhy the per-unit rate falls as you order more — and where offset takes overThe drop in a print quote is not a loyalty discount, it is arithmetic. Here is the mechanism, and the point where the press itself changes.6 min read

MarketingA print budget that makes sense for a small businessWhere to spend first, what to defer, and the two places small businesses reliably waste money on printing.3 min read

MarketingBrochure, flyer or leaflet: which do you need?The names are used interchangeably and should not be. Each suits a different amount of information and a different moment in the sale.2 min read

For your businessCeramic Mugs for hotels and guest housesWhat hospitality operators should know before ordering ceramic mugs — specification, quantity and the constraint that decides the spec.3 min read

Product guidesCeramic Mugs: specification, pricing and artwork11 oz white ceramic mugs, sublimation printed. Full specification, quantity pricing and the artwork setup we need, with free delivery across India.3 min read

Papers & finishesChoosing a sticker material that survivesPaper, vinyl or polyester, and permanent or removable — the wrong combination fails within weeks. Here is how to match material to use.2 min read

DesignChoosing typefaces that work on paperScreen and print reward different typefaces. What looks clean on a monitor can close up or fall apart at small sizes in ink.3 min read

Artwork & filesCMYK vs RGB: why your print looks duller than your screenScreens emit light, paper reflects it. That difference is why bright blues and greens shift when printed, and what you can do about it.3 min read

Papers & finishesCoated or uncoated: the choice before all the othersCoating seals the surface so ink sits on top. Uncoated lets ink soak in. That single difference decides how your images and text will look.2 min read

OccasionsDiwali corporate gifting: what to print and whenFestive gifting has a hard deadline and a crowded production window. Ordering in September rather than October changes both price and availability.2 min read

Artwork & filesEmbedding fonts: the check that saves a reprintIf your fonts are not embedded, the press substitutes something else and your layout moves. Two minutes at export prevents it.2 min read

Papers & finishesFlex, vinyl or fabric: choosing a banner materialThe material decides how long the banner lasts and how it looks under light. Indoors and outdoors want different answers.3 min read

MarketingFlyer distribution that actually gets readMost flyers are discarded within seconds. The ones that are not share a handful of traits, and none of them are about design.2 min read

For your businessFlyers for agriculture and agri-input dealersWhat agri dealers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for bakeries and confectionersWhat bakery owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for banks and financial servicesWhat financial services firms should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for catering and cloud kitchensWhat caterers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for electronics retailersWhat electronics retailers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for event plannersWhat event organisers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for ngos and trustsWhat non-profits should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for online sellersWhat e-commerce sellers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for pet clinics and groomersWhat pet businesses should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for printing and photo studiosWhat studio operators should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for real estateWhat property consultants should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

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