Flyer distribution that actually gets read

What moves the numbers

In rough order of impact.

• Proximity — a restaurant flyer two streets away outperforms one two kilometres away by a wide margin.
• A deadline. An offer with no expiry is filed and forgotten.
• One offer, not five. A flyer listing everything you do converts on nothing.
• Something to physically bring back — a tear-off, a code, a coupon edge.

Quantity and timing

Distribute in waves rather than all at once. Two thousand flyers across three weekends outperforms six thousand in one, because repetition builds recognition that a single drop cannot.

Where to distribute

Door drops work for anything genuinely local — food, salons, tuition, repairs. Hand-to-hand works where the person receiving it is already in the right mindset, such as outside a gym for a fitness offer.

Insertion into a newspaper reaches volume cheaply but with the worst attention of the three. It suits awareness rather than response.

Designing for three seconds

The flyer is read at arm’s length while walking, or over a bin. That is the design brief.

One headline that states the offer in plain words, one image, one action. Everything else — history, credentials, a full service list — belongs on the website the flyer points at, not on the flyer.

• Largest element should be the offer, not the logo.
• Phone number big enough to read without stopping.
• A deadline, printed, not implied.

The specifications this applies to

For reference, here is how it works out on the products this comes up on most often.

• Flyers — 148 × 210 mm finished, 3 mm bleed, 300 DPI minimum, from ₹2.5 per unit with a minimum of 250.

Ordering

Every file is checked automatically before printing, so a mistake in any of this is caught while it can still be corrected rather than after a run is on paper.

Standard delivery is free to every PIN code in India — two working days to a metro, up to twelve to the islands — and prices include GST, so the figure on the product page is the figure charged. Add a GSTIN at checkout and the invoice carries it for input credit.

Measuring whether it worked

Print is often written off as unmeasurable, which is only true if you make no effort. A distinct phone number, a QR pointing at a URL you control, or a code the customer has to mention all turn a print run into something you can count.

Do that once and the next order becomes a decision rather than a guess — you will know which piece produced enquiries and which produced nothing but a bill.