Vinyl Banners for resellers and agencies buying print
3 min read
Buying print on behalf of clients means carrying the risk of every specification decision without controlling the artwork.
Vinyl Banners come up constantly in that context, and there are a few things worth deciding before you order.
The specification
Finished size is 305 × 305 mm, so artwork should be supplied at 355 × 355 mm to include 25 mm of bleed on every edge, in CMYK at 100 DPI or better.
Production runs to 2 working days before transit.
What matters for print resellers
Predictability beats price. A missed date on a client job costs the relationship, not the margin.
- Reliable turnaround they can quote against
- Consistent colour across repeat orders
- Neutral delivery without competitor branding
Quantities and what they cost
10 costs ₹400 — ₹40 each — while 100 works out at ₹29 each, a drop of about 28%.
The temptation is always to buy the biggest quantity, because the per-unit price falls sharply. That is only a saving if you use them before something changes — an address, a phone number, a price, a person. Order roughly nine months of realistic use.
- 10 — ₹400 (₹40 each)
- 25 — ₹875 (₹35 each)
- 50 — ₹1,600 (₹32 each) · most popular
- 100 — ₹2,900 (₹29 each)
Preparing the artwork
Finished size is 305 × 305 mm, so artwork should be supplied at 355 × 355 mm to include 25 mm of bleed on every edge, in CMYK at 100 DPI or better.
Bleed matters if anything in your design runs to the edge. Extend the background 25 mm past the cut line on all four sides, and keep text at least 50 mm inside it, or the guillotine may take part of it.
Every file is checked automatically before it reaches a press. Anything that would print badly is blocked while it can still be fixed; anything borderline is flagged for you to decide.
- Supply as PDF, or as PNG, JPG or TIFF at 100 DPI at final size.
- Work in CMYK. RGB files are converted, which can shift bright blues and greens.
- Embed fonts, or convert text to outlines, so nothing is substituted.
- One page.
Delivery and lead time
Production takes 2 working days. Transit is added on top of that and depends on where it is going, but standard delivery costs nothing anywhere in India — distance is paid for in days rather than rupees.
Orders placed after midday start production the following working day, and the promised date always allows for that.
- Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Hyderabad — about 4 working days in total.
- Tier-one cities such as Pune, Jaipur, Kochi and Chandigarh — about 5 days.
- Most other pincodes — about 7 days.
- North-east and the islands — 10 to 14 days.
The mistake to avoid
Quoting a client a delivery date without allowing for artwork correction. Files always need one round.
It is worth an extra week of planning, because the alternative is paying for the run twice.
GST and invoicing
PVC and vinyl products under HSN 3921, taxed at 18%.
Prices shown are MRP and already include GST, so the figure on the product page is what gets charged. Add your GSTIN at checkout and the tax invoice carries it, along with the HSN per line and the tax split, so input credit can be claimed without a follow-up.
It is far easier to enter a GSTIN at checkout than to have an issued invoice amended afterwards.