Posters for pet clinics and groomers

The specification

Finished size is 297 × 420 mm, so artwork should be supplied at 303 × 426 mm to include 3 mm of bleed on every edge, in CMYK at 200 DPI or better.

Production runs to 1 working day before transit.

What matters for pet businesses

Vaccination cards are kept for years and written on repeatedly, so they need an uncoated or matte surface that takes ink.

• Vaccination record cards
• Appointment reminders and loyalty cards
• Window and reception signage

Quantities and what they cost

10 costs ₹450 — ₹45 each — while 100 works out at ₹32 each, a drop of about 29%.

The temptation is always to buy the biggest quantity, because the per-unit price falls sharply. That is only a saving if you use them before something changes — an address, a phone number, a price, a person. Order roughly nine months of realistic use.

• 10 — ₹450 (₹45 each)
• 25 — ₹1,000 (₹40 each)
• 50 — ₹1,750 (₹35 each) · most popular
• 100 — ₹3,200 (₹32 each)

Preparing the artwork

Finished size is 297 × 420 mm, so artwork should be supplied at 303 × 426 mm to include 3 mm of bleed on every edge, in CMYK at 200 DPI or better.

Bleed matters if anything in your design runs to the edge. Extend the background 3 mm past the cut line on all four sides, and keep text at least 8 mm inside it, or the guillotine may take part of it.

Every file is checked automatically before it reaches a press. Anything that would print badly is blocked while it can still be fixed; anything borderline is flagged for you to decide.

• Supply as PDF, or as PNG, JPG or TIFF at 200 DPI at final size.
• Work in CMYK. RGB files are converted, which can shift bright blues and greens.
• Embed fonts, or convert text to outlines, so nothing is substituted.
• One page.

Delivery and lead time

Production takes 1 working day. Transit is added on top of that and depends on where it is going, but standard delivery costs nothing anywhere in India — distance is paid for in days rather than rupees.

Orders placed after midday start production the following working day, and the promised date always allows for that.

• Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Hyderabad — about 3 working days in total.
• Tier-one cities such as Pune, Jaipur, Kochi and Chandigarh — about 4 days.
• Most other pincodes — about 6 days.
• North-east and the islands — 9 to 13 days.

The mistake to avoid

Gloss laminating a record card, which then cannot be written on at all.

It is worth an extra week of planning, because the alternative is paying for the run twice.

GST and invoicing

Printed matter under HSN 4911, taxed at 12%.

Prices shown are MRP and already include GST, so the figure on the product page is what gets charged. Add your GSTIN at checkout and the tax invoice carries it, along with the HSN per line and the tax split, so input credit can be claimed without a follow-up.

It is far easier to enter a GSTIN at checkout than to have an issued invoice amended afterwards.